Easy Taxi. Easy Steal.
You must have seen their ads on Facebook by now. Easy Taxi claims to be the number 1 mobile taxi application and is now available in Kenya. This is all good for people who would like to use their service, but, not good to the photography community in Kenya and around the world.
To promote their application, Easy Taxi are using the ad below on Facebook. This is a screenshot captured from my phone earlier today.
The image of Nairobi used in the ad is one that I took and hold full rights to. Easy Taxi have plagiarised my photo, edited it to mask it’s ownership, used it to promote their application, and gained profit from using my intellectual property, all without my consent.
Here are some key identifiers.
Easy Taxi thought they would get away with this blatant theft, copyright infringement and disregard for the law. Well, not so fast Easy Taxi.
We have a copyright law in Kenya and it protects intellectual property owners like photographers very well. You can read it here. After you’re done, sit back and relax.
My mighty warring angels are coming after you – and not by taxi.
—————————— UPDATE ——————————
Easy Taxi management got in touch with me on phone, email and Twitter as soon as this post went up.
They apologised for the oversight on their part and admitted they were on the wrong.
We will be meeting later this week to resolve the matter.
—————————— SECOND UPDATE ——————————
After several attempts to have an out of court settlement, it seems this won’t happen. My legal team will be proceeding to court on the matter.
—————————— THIRD UPDATE ——————————
Happy to report that on 19th August 2015, Easy Taxi and I finally reached an out of court settlement.